Established in 1795, José Antonio de Cuervo was one of the first commercial producers of Tequila in Mexico.  Now distributed by Diageo on behalf of José Cuervo S. A., José Cuervo Tequila is the largest selling tequila brand in the world.  The Reserva de la Familia was first produced in 1995 to commemorate the 200th anniversary of the founding of the company.  Each bottle is handmade, numbered, dated and sealed in wax.  Every year the Cuervo family commissions a different Mexican artist to design the new collectible box for Jose Cuervo Reserva de la Familia collection.  This edition comes in a presentation box with artwork by the Cuban-American artist active in Mexican, Jorge Pardo.

Only 17,000 bottles of Reserva De La Familia are produced each year.  Two were bottled on June 21, 2021 and are numbers 04424 and 04439 and one on July 29, 2021 and is number 05887.

This Extra Añejo tequila is aged in oak barrels for an average of 3 years. The final blend includes Tequila from reserves aged over 30 years. Only the estate's finest 10-year-old agaves are hand-selected. Only the most flavourful inner portion of the agave's piña (heart) is used. Vibrant, with a full, mellow flavour combines floral, agave, vanilla and Cognac-like flavours.